Getting Started with Social Media Recruiting – Strategies for Facebook, LinkedIn and Twitter


Social media has had an enormous impact on recruiting best practices, largely due to the fact that social media sites have drastically changed the way people seek information. When you are recruiting, you are marketing – and successful marketing requires getting your messages in front of prospective customers – in this case applicants and referral sources – where they are. In the modern world, more often than not, a social media site is the best place to find the very people you’re trying to reach with recruitment-focused messages!

Employers can no longer simply place a help wanted ad in a traditional media outlet and expect to get all the qualified applicants they need. Times – and media consumption habits – have changed. In 2016, virtually all successful talent acquisition strategies must incorporate social media. The competition for qualified candidates is fierce, and leveraging social media for recruitment is an important key to success!

Stated simply, it’s just a basics fact that if you want to get great candidates to want to work for your organization, then social media needs to integrated into your recruitment strategies.

This session focuses on clarifying the importance of social media, providing insight into how to effectively begin the process of incorporating social media into your recruitment strategies, and a number of specific tips and suggestions (in how-to format) on how you can begin utilizing Twitter, LinkedIn and Facebook to help meet your hiring needs, as well as suggestions on coordinating your social recruiting messages with your other recruiting efforts.

Areas Covered in the Session :

  • How social media impacts recruiting
  • Key benefits of social recruiting
  • How to incorporate social recruiting into your staffing plan
  • Establishing internal responsibilities for social recruiting
  • Best practices for social media recruitment-focused content
  • Selecting the right social media sources
  • LinkedIn social recruiting tips and techniques
  • Facebook social recruiting tips and techniques
  • Twitter social recruiting tips and techniques
  • Responsiveness considerations for social recruiting

Who Will Benefit:

  • HR professionals
  • Recruiters
  • Talent acquisition professionals
  • Business owners
  • Managers who are involved with recruiting
  • Social media managers and specialists
  • Marketing/PR/Advertising professionals involved in employee recruiting
  • Website managers involved in employee recruiting
  • Business owners
  • Executives

Mary Gormandy White

Mary Gormandy White, M.A., SPHR, SHRM-SCP is a founding partner of MTI Business Solutions/Mobile Technical Institute. As the firm’s Director of Corporate Training & Consulting Services, Mary teaches a variety of HR, Management, Leadership, Communication and Customer Service corporate training classes, seminars and workshops throughout the U.S. She also provides expert human resource management consulting services to clients across the country in a variety of industries and is a frequent speaker at conference and association meetings.

Mary has more than 20 years of professional experience working with adult learners in corporate, career college and higher education settings, as well as significant experience in operations and human resource management. She has an extensive background in all aspects of training and instructional design and has in-depth knowledge of personality assessments in regards to employee, management, and leadership styles with specific expertise related to Everything DiSC.

She holds graduate and undergraduate degrees in Communication and has completed extensive post-graduate coursework in Instructional Design & Development and is a certified Everything DiSC trainer.

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  • Login Information with Password to join the session, 24 hours prior to the webinar
  • Presentation Handout in .pdf format
  • Presentation from the Speaker
  • Feedback form
  • Certificate of Attendance
  • Recording access Information with Password to view the webinar, will be sent 24 hours after the completion of the Live webinar.
  • Presentation Handout in .pdf format
  • Certificate of Attendance